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About Open Flair Festival 2019

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About the festival headliner - Bullet For My Valentine

Bullet For My Valentine is a Welsh metalcore band formed in 1998; since then, the group has been one of the cores in the genre. The heavy riffs and melodic hooks with emotive lyrics have won fans all over the world for this band. The band members include Matt Tuck, performing lead vocals and rhythm guitar; Michael "Padge" Paget on lead guitar; Jamie Mathias on bass guitar; and Jason Bowld on drums. With the years, Bullet For My Valentine elaborated a peculiar sound that combined the aggressiveness of heavy metal with accessible melodies, turning them into one of the most successful modern metalcore acts.
In this article, we take a look at the band's history, musical evolution, and discography in order to understand how they've achieved staying relevant and fresh within a genre that keeps changing.

Early Years and Formation


Originally formed under the name "Jeff Killed John" in Bridgend, Wales, their early years were spent covering Metallica and Nirvana songs in a desperate search to find their sound. Several years into playing covers, they started to focus on writing their own music. This, combined with their name change to Bullet For My Valentine in 2003, was an attempt to bring something new to the heavy music world.
In 2004, the band finally released their first EP entitled "Bullet for My Valentine" via the British label Visible Noise. Fans and music labels alike took notice of this EP, securing a deal with Sony Music to then release their major-label debut. Right from the start, it became apparent that BFMV were going to make a name for themselves with their clean and unclean vocals, masterful guitar playing, and anthemic songs that spoke to kids who liked metalcore music.

Breakthrough with "The Poison"


The release of their first album, "The Poison", in 2005, marked the breakthrough for Bullet For My Valentine. The album immediately reached great success with songs such as "Tears Don't Fall" and "All These Things I Hate (Revolve Around Me)" becoming fan anthems. "The Poison" took the violence of metalcore and mixed it with catchy, melodic choruses and reflective lyrics-a new mold for the genre. This album found great success, particularly in both the United States and the United Kingdom, establishing the band across the seas.
Critics hailed how BFMV could balance heavy riffs with memorable, catchy melodies that enabled the band to appeal to hardcore metal fans and those just getting into the genre. "The Poison" went on to sell over a million copies worldwide, an impressive feat for a first album in the metalcore genre. It cemented Bullet For My Valentine as one of the leading bands in the metalcore scene, which they would build on steadily over subsequent years.

"Scream Aim Fire" and Rising Popularity


Off the back of "The Poison", in 2008 Bullet For My Valentine released their second album entitled "Scream Aim Fire". This album was far more aggressive, with quicker tempos, heavier riffs, and themes of conflict and inner struggle prevailing throughout the lyrics. Songs like "Waking the Demon" and the title track "Scream Aim Fire" really showcased the band's technical ability and how they could change their sound in new directions.
"Scream Aim Fire" was a commercial success, reaching No. 4 in the Billboard 200 and further sealing BFMV's place in the United States. Already with this album, the band slightly parted with the more melodic elements of their debut, tending more toward a thrash-metal-inspired sound. However, they kept their signature mix of clean and unclean vocals intact, retaining much of their melodic edge.
The release of "Scream Aim Fire" also began a period of heavy touring for the band. Bullet For My Valentine supported huge acts such as Metallica and performed at iconic festivals such as Download Festival and Rock am Ring, which gave them more exposure.

Experimentation with "Fever" and "Temper Temper"


The band released their third studio album entitled "Fever" in 2010. With this album, the band moved toward a more melodic metalcore approach, with further refinement in focus toward the catchiness of choruses and much more personal themes in their lyrics. "Fever" received generally positive reviews for its professional production and more radio-friendly sound, with songs like "Your Betrayal" and "The Last Fight" receiving heavy airplay. It debuted at No. 3 on the Billboard 200, the highest charting U.S. position to date for the band.
However, their next album, titled "Temper Temper", released in 2013, had mixed reviews. Songs like "Riot" and the title track "Temper Temper" had the sound most expected to hear from the band; however, it was believed by some that this album did not carry the same raw energy and aggression heard in their previous work. Even though mixed in reception, "Temper Temper" was indeed an album that showed a band not afraid to experiment or even try new approaches, never minding the fact that a risk is involved with the sound.

Return to Form with "Venom" and "Gravity"


Bullet For My Valentine responded to the mixed reception of "Temper Temper" by returning to a heavier, more aggressive sound with their 2015 album "Venom". This album has been very well-received as a return to form from the band, filled with fast-paced riffs, pounding drumming, and also a much darker lyrical theme. Songs like "No Way Out" and "You Want a Battle? (Here's a War)" had the band creating some heavy, strong songs that finally appeased fans who were yearning for the energy from their older albums.
In 2018, Bullet For My Valentine released "Gravity", an album which again saw a different direction of the band's sound. "Gravity" included elements of electronic music and a more modern production characteristic; clean vocals were also more prominent. Songs such as "Over It" and "Piece of Me" displayed a softer side of the band, yet still stayed faithful to their core metal sound. The album "Gravity" was the first that divided opinions among the band's fan base, since it turned towards a more commercial direction, but it proved how versatile the band is and how open they are to new fields of expression.

The Self-Titled Album and Looking to the Future


Bullet For My Valentine released their self-titled album, "Bullet For My Valentine", in 2021, an album that saw the quartet revisit their aggressive metalcore roots. Easily the band's heaviest album so far, songs like "Knives" and "Shatter" capture the raw energy and intensity that defined the quartet's earliest work. The album was well-received by critics and fans alike and felt like a true return to form.
This self-named album showed maturity from the band-a blend of experience, rejuvenated purpose, and intensity. This album showed that Bullet For My Valentine is still a force to reckon with in the metal arena and that they're attached to their roots, although with further development of their sound.

Legacy and Influence in the Metalcore Scene


Bullet For My Valentine has been one of the most influencing bands to have ever emerged in the metalcore genre. The score of different bands that have been influenced is because of their blend of melody and aggression. The road to success has been smoothed for metalcore bands such as themselves, proving that the genre can find mainstream success without sacrificing either its intensity or technicality. Albums like "The Poison" and "Scream Aim Fire" remain iconic within the genre, with many fans considering them classics that helped shape the sound of modern metalcore.
Over the years, Bullet For My Valentine managed to show several times that they know pretty well how to change and survive in the metal landscape. One of the ultimate success factors was their capability to experiment freely and push the musical limits of the band. It provided opportunities to keep old fans and gain new ones.
From the most savage metal anthems, melodic hooks, and heartfelt introspective lyrics, with a discography as varied as this could get, Bullet For My Valentine has carved its niche within the reaches of metal and metalcore alike. From humble Welsh origins to an international metal powerhouse, their quest stands as a testament to their resiliency and skills as musicians.
With their latest self-titled album, Bullet For My Valentine prove that it is both beholden to their roots and forging ahead. On the road and recording with the most recent lineup, rest assured that Bullet For My Valentine will be one of the leading and favorite bands in the metalcore genre for some time.

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